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Building That Know Like and Trust They Keep Talking About.




Your target audience has loads of options to choose from when it comes to travel agents. Being able to separate yourself from your competition is vital for your success.


The secret to differentiation is trust.


How do you establish trust in your online service-based travel business?


  • They must know you

  • They have to like you

  • And then they’ll trust you.

What is the Know, Like, and Trust Principle?

It represents a customer's journey from realizing they need something to buying that something. It is the buyer’s journey simplified. They must know of you and your business; once they know you, they start to like you, and after getting to know you and like you, trust begins to grow.




How will your target audience get to know about you and your offerings?


Build a brand image and infuse it into everything you do. Your focus should be on creating awareness. This is your chance to show your potential customer who you are, what you believe in, and why they should buy from you. It's also important to know who your audience is, and what they are looking for. The more specific you can be, the easier it will be to create content and engage with them on different touch-points



How will you get them to like you?

Spend time on social media engaging with customers and posting content that helps inform and entertain them. Your focus isn’t getting everyone to like you; it's getting the attention of the right customers. Avoid being salesy because, in the beginning, your potential clients are still doing research and aren’t quite ready to make a purchase.


Establishing trust through content

Build trust by consistently delivering what you promised in the Know and Like stages. Make sure to stay consistent with your brand and post relevant content that your audience wants to see.


Be likable and transparent when they interact with you.

There are many ways you can show that you are trustworthy with the content you put out.

  • Position yourself as an expert in your travel niche – Use content to prove your knowledge of the products, destinations, and services you’re selling.


  • Let them see your face – It allows brands to form a human connection to their audience. They want to see themselves reflected in the brand. If they plan to spend thousands of dollars, they'll want to see your face.

  • Avoid Jargon ­– cut through the nonsense. Keep communication simple and get to the point.


Educate- don’t promote

People don’t like to be sold to on social media, especially while they’re in the process of discovering what they need. By educating your audience, you'll lead them to your exceptional service and the end of the know, like, and trust journey.



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